Role of Agile in Building New Products in Companies
The need for Agility while building new products cannot be overstated. Positioning the product with laser focus for a specific segment with the right business model goes hand-in-hand with the flexibility to change direction or pivot when needed. However, agility goes far more deeper than just product focus. In order to fully understand the customer, question our assumptions, define and target the ever shifting and evolving market needs, product teams have to be truly agile as well. Before we understand why Agile is important we have to understand why the traditional control & command structure put companies at a disadvantage for creating disruptive technology products or Business Models Let us look at some characteristics of a company. What is company? A product or service that has reached market-fit and is well in growth stage. This means that it has a steady stream of customers or clients. In order to continuously serve and achieve quality there are predefined proces...