Importance of User Research for Early Stage B2C Product Success
Image Source - Participate in Focus Groups | SIS International Research Intro The topic of User Experience Research in the realm of User Experience Design has captured a lot of attention recently. User Experience Research or User Research focuses on understanding a user or customer view of using a service/product or a experiencing a situation in order to better design/craft compelling experiences for them. It is systematically organizing and obtaining feedback through a variety of methods from actual users of the Product besides alpha and beta testers. However, the same can also be used to explore opportunities or understand problems better. In fact, having an effective, well-managed and systematic User Research can prove to be critical to the success of a Product irrespective of its stage. Toyota, the automotive giant, send its research team physically to market locations to conduct field studies, observe consumers in real life, using their products or competitor products, a...