New Product MVP Development approaches
Introduction Building MVPs or Prototypes is nothing new. On the surface it looks simple - Create a hypothesis or a List of assumptions, Find the most critical assumptions, Build a prototype or experiment to validate these assumptions - rinse and repeat until you achieve the objectives - Risk Reduction or Feasibility Study. However, depending on the type of Project / Product, Organization and End-Users / Stakeholders the New Product MVP approach varies in two aspects: Product-Centric vs User-Centric [1]. Product-Centric Approach For teams that do not have UX Researchers or Product Managers that can conduct user research or the market isn’t conducive for such exploration Product-centric is the way to go. Focus is to build a product assuming capabilities / features on platform(s) that might appeal to the market based on understanding or expectations of possible users. Once completed the Product is marketed to the widest possible audience in the hopes that users adopting ...